Thank you for sharing your experiences of B2B Marketing Automation

We've designed the research to be quick to complete, but insightful, with a single page of questions.
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About You

First, please tell us about your role and the organisation you work for. Please provide your email address and we'll send you a copy of the free research report as soon as it is published.

Q.1
Your Role - which best describes your role?

Q.2
Your Company

Q.3
Your email address (to notify you about the free report only)

Q.4
Please indicate your planned investment in external marketing services and media for 2016/ 2017 *

Your estimate of investment in marketing should be for marketing budget excluding salaried staff costs i.e. agency, creative and media costs.

Your views on Marketing Automation

Q.5
How would you describe your personal knowledge of Marketing Automation?

Marketing Automation means different things to different people, so please answer the questions below using this definition:

"Marketing Automation enables businesses to automate tasks and workflows for the marketing and sales process including prospect and customer profiling on landing pages, lead scoring, sending automated personalised emails and web recommendations to support lead nurturing and customer engagement".

Q.6
How do you rate the overall effectiveness of Marketing Automation in your business?

Please rate effectiveness on a scale of 0 to 5 based on your use of features from the definition above.

Q.7
How do you rate the overall effectiveness of Marketing Automation in your business?

Please rate effectiveness on a scale of 0 to 5 based on your use of features from the definition above.

Q.8
Who is accountable for the management and results from Marketing Automation?

Q.9
Select the most important benefits of Marketing Automation in your view

Please select all options which you think are significant benefits of Marketing Automation for your business

Q.10
Barriers to adoption of Marketing Automation functionality

Please select all options which have significantly hampered your adoption of Marketing Automation

Q.11
Challenges of managing Marketing Automation

Please rate each challenge on a scale of 1 to 3 from minor to major

1 Minor challenge 2 Moderate challenge 3 Major challenge
Defining rules for email sequences
Managing data / email list quality
Managing testing
Setting up tracking to prove ROI
Creating multiple versions of copy and creative
Selecting the right segments
Integrating data from different systems
People factors - encouraging sales and marketing adoption

Defining rules for email sequences

Managing data / email list quality

Managing testing

Setting up tracking to prove ROI

Creating multiple versions of copy and creative

Selecting the right segments

Integrating data from different systems

People factors - encouraging sales and marketing adoption

Your views on automated Email marketing

Q.12
Which of these automated email marketing techniques do you use?

Please tick all all AUTOMATED or behavioural Email technques that you use

Q.13
Rate the level of email targeting you use

Your views on website-based Marketing Automation

Q.14
Which of these lead-scoring techniques do you use?

Please select all that apply or none if you don't use lead scoring

Q.15
Rate the effectiveness of these web-based Marketing Automation techniques

Rate all that apply or mark as 'Don't use'

Don't use Not at all effective Moderately effective Highly effective
Landing pages for capturing leads
Personalised landing pages
A/B or Multivariate Testing of landing pages
Personalised rules-based promotion of content/offers to site visitors
IP-based detection of businesses visiting websites
Social sign-in
Predictive analytics to identify propensity to respond or purchase

Landing pages for capturing leads

Personalised landing pages

A/B or Multivariate Testing of landing pages

Personalised rules-based promotion of content/offers to site visitors

IP-based detection of businesses visiting websites

Social sign-in

Predictive analytics to identify propensity to respond or purchase

Q.16
Have you taken action or planning action to your messaging to comply with new European GDPR Data Protection laws? *